Professor Richard Fletcher is Adjunct Professor of Marketing at the University of Western Sydney (UWS) as from December 2009. From 2006 to 2009 he was Professor of Marketing at UWS and from 2003 to 2006 he was also Head of the School of Marketing and International Business. Professor Fletcher holds a Master of Arts by Research from the University of Sydney, a Master of Commerce in Marketing from the University of New South Wales, and a Doctorate in Philosophy in International Marketing from the University of Technology, Sydney (UTS). During the time he spent at the University of Technology, Sydney prior to taking up his current appointment, he lectured in Marketing and International Marketing at both the graduate and undergraduate levels and created five new international marketing subjects not previously offered in Australia. He is the principal author of the text International E-Business Marketing along with J. Bell and R. McNaughton published by Thomson, UK.