Nigel Vaz ( https://www.publicissapient.com) is global CEO of Publicis Sapient and Executive Committee member of Public Groupe. As Global Lead of Digital Business Transformation for Publicis Groupe, Nigel is responsible for driving forward the company?s vision of partnering with clients to ensure they are successful at reimagining and transforming their business for the digital age. Nigel?s roots are in business strategy and technology, where he has consistently helped clients to build businesses and create sustainable value propositions for their brands by operating at the intersection of strategic thinking, creativity and technology. Prior to Sapient, he was a co-founder of a startup that grew into a public company with interests in telecoms, consulting and connectivity solutions. He has also been a key advisor for many global companies.
Digital business transformation: how established companies sustain competitive advantage from now to next Ebook
Digital business transformation is a hot topic, and Publicis Sapient has been helping to digitally transform clients? businesses for 30 years. This book explains how to combine strategy, experience, engineering, data, and agile to produce stronger digital business outcomes. The book will include examples of the challenges faced by globally respected organizations to determine if they are going to defend, differentiate or disrupt themselves and understand which approach will yield successful outcomes, in the short medium and longer term and how leaders can de-construct decision-making across every level of an organization once they embark on this journey.
Year | 2021 |
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Format | Ebook |
Author |
Nigel Vaz |
Publisher |
John Wiley |