The Brand Playbook: 88 Game-Changing Strategies and Ideas To Win In The Marketplace

There are millions of brands, screaming to us every day. Shouting to be heard, to be recognised, to be bought. Brands have to work really hard to win in this cluttered marketplace. Here lies the problem that I see in every day of my brand consulting life. Organisations and People struggle to make sense of branding. Many think branding is about a nicely designed logo, some have no idea what to do when it comes to building a brand and others think that the solution is to dump all their money on advertising.In The Brand Playbook, Global speaker, Best-selling author and Brand Strategist Jerome Joseph takes you through various strategies and ideas that he has used in his 22+ years of brand consulting, unearthing some of the secrets of the world’s best brands as well as strategies that he has used in his career.