Chasing digital: a playbook for the new economy Ebook

Anthony Stevens is a Partner and Chief Digital Officer at one of the largest professional services firms and brands in the world, KPMG. In providing leadership to KPMG’s digital transformation, Anthony is intimately aware of the strengths and barriers faced by leaders of Pre-Digital Incumbents (such as KPMG). Indeed, he is inspired to write this book because of the struggle he observes at every level of his own company, his industry and the clients across corporate Australia that they serve. Anthony is an active blogger and posts regularly to over 16,000 LinkedIn followers, who are enthusiastic readers of his content. He is a sought-after speaker. At a recent keynote presentation of the ideas in the book, the audience of C-suite executives indicated their eagerness to buy the book as soon as it is published. Louis Strauss is a digital consultant at KPMG and embodies the very qualities that the target market for this book is struggling to manage. A digital native with an unquenchable fascination with the commercial opportunities offered by digital technology, Louis is the kind of talent that every Pre-Digital Incumbent wants to have on their team. Typical of a generation untethered by geographical constraints, Louis lived and worked in Berlin, Germany, home to Europe’s most vibrant start-up scenes. Louis started one of Berlin’s most popular travel guides. He returned to Melbourne to join KPMG and become a lynchpin of the team driving digital change throughout the organisation.