Berta Aldrich is the managing director, Chief Human Resources officer (CHRO), and chief marketing officer (CMO) at Private Advisor Group. She is responsible for talent identification and human assets management, leadership development, business strategy, marketing strategy, branding, media relations, digital marketing, sponsorships, data & analytics, research, events, and business intelligence. Aldrich is a highly decorated business strategist, leader, author, speaker and consultant who helps individuals and businesses develop and sustain industry leadership. The FCS named her the inaugural recipient of the Jamie E. Depeau Leadership Award for her ability to inspire and help others to think big, break down barriers and perform at their highest potential. She was named as a recipient of the 2020 Iowa State University Ivy College of Business Women in Business Inspiration Award, recognizing a woman who has made a significant impact in her career while inspiring other women in business to become leaders and reach their full potential. A pioneer in talent development and corporate team performance, her programs and products have been lauded by the Wall Street Journal, Conference Executive Board, Boston Research Group, and Greenwich and Associates for industry innovation and leadership. As a champion of diversity in the workplace, she has consistently developed individuals, teams, and programs to achieve unprecedented success. One of her greatest passions was the creation and launch of The Remarkable Women Series, a highly successful global talent development program that reached over 1,000 women and their mostly male managers. An advocate of high performance, she sponsors and mentors women and men at all levels in a variety of industries.
Winning the talent shift – three steps to unleashing the new high performance workplace Ebook
The world has changed, and the culture found in many corporations has failed to keep up. The cost of falling behind could be enormous. Shift delivers a shocking message that will help executives and corporate leaders gain an edge in talent retention, productivity, and innovation while also safeguarding themselves from costly lawsuits for discrimination and abuse. By shifting their culture to gender-balanced, high performing teams, leaders will prepare their organizations to integrate the high performing women graduating college at higher rates and the men and women of the anti-bullying generation into their workforces. The #metoo movement is shifting the corporate landscape, with EEOC claims for sexual harassment rising 50% in 2018, and victims receiving $70 million in payments compared to $47.5 million in 2017. More women are graduating college than ever before and entering the workplace. This anti-bully generation is equipped with technology that enables them to share with the world what is actually happening in their workplaces. Women are also one of the largest consumer bases in the world and are transforming consumer markets: women make up to 90% of the household purchase decisions and over 30% are now the main bread winner. Most existing books on the market educate women in the ways they are different from men or explain there isnt a level playing field in corporate America. Some current womens initiatives even encourage battering men via social media or calling out their perceived weak points. This is only working to alienate the very people who can make this Shift possible. There are also books on creating high performing workplaces, each providing invaluable insight on driving acute high performance, but they are not focused on creating high performance in the workplace by changing HOW companies drive performance for both genders. Shift will provide the tools for boards, executives, leaders, women and high performers to work together to create a new, inspired high performing workplace
Year | 2020 |
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Format | Ebook |
Author |
Berta Aldrich |
Publisher |
John Wiley |