What retirees want – a holistic view of life’s third age Ebook

Ken Dychtwald, PhD, is North America?s leading thinker and communicator on the lifestyle, marketing, economic, health care, and workforce implications of the retiring Boomer generation. Ken is a psychologist, gerontologist, and best-selling author of 16 books on aging-related issues and was the executive producer and host of the highly rated/acclaimed PBS documentary, The Boomer Century: 1946?2046. He has served as a fellow of the World Economic Forum and was a featured speaker at two White House Conferences on Aging. Ken has twice received the distinguished American Society on Aging Award for outstanding national leadership and American Demographics honored him as the single most influential marketer to Baby Boomers over the past quarter century. Ken is the Chair of the Alzheimer?s XPRIZE, which he co-envisioned with XPRIZE Founder Dr. Peter Diamandis in 2012. Ken is the Founder and CEO of Age Wave, a firm created to guide companies and government groups in product/service development for Boomers and mature adults. His client list has included over half the Fortune 500. His strikingly accurate predictions and innovative ideas are regularly featured in leading media worldwide and have garnered more than 12 billion media impressions. Robert Morison is a business researcher, writer, and management consultant, has spoken before scores of corporate, industry, and government groups, and he has been a commentator on workforce issues on PBS? Nightly Business Report. Bob currently serves as Senior Advisor with Age Wave and Lead Faculty for the International Institute for Analytics. He co-authored with Ken Dychtwald, the McKinsey Award?winning Harvard Business Review article ?It?s Time to Retire Retirement.? Bob?s co-authored book, Analytics at Work has sold over 61,000 copies; (HBSP 2010).