Chris Brogan is a marketing and social media authority. With over 10 years of blogging and media experience, Brogan is one of the most widely read and respected bloggers on social software and methods. He is the co-founder of New Marketing Summit, a popular new media conference series that focuses on how to use social media tools to build relationships. Brogan helps businesses and individuals understand community and relationship development through the use of social media tools like blogging, podcasting, and video. Julien Smith has been involved in digital communities for more than 10 years and is the CEO of Breather–an on-demand space company. He was among the first podcasters with his popular In Over Your Head, and now actively works with startups to build a trusted audience online. He writes and speaks about how to influence digital communities to create value for businesses.
You are previewing: Trust agents – using the web to build influence, improve reputation, and earn trust – 10th anniversary edition Ebook
Trust agents – using the web to build influence, improve reputation, and earn trust – 10th anniversary edition Ebook
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Trust agents – using the web to build influence, improve reputation, and earn trust – 10th anniversary edition Ebook
In 2009, Brogan and Smith released their bestseller Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. In the ten years since, companies have saturated social media channels with low quality content, and businesses have seen minimal results from social media efforts. Social media platforms have, however, also been used to effect powerful change. This 10th anniversary edition of Trust Agents will help companies get back on track in their efforts to build reputation, attention, and trust. It will feature revised content and supplemental materials to show leaders how to capture their audiences attention, speak to specific groups, and harness human ingenuity in an age of automation.
| Year | 2020 |
|---|---|
| Format | Ebook |
| Author |
Chris Brogan |
| Publisher |
John Wiley |
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