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Ten types of innovation: the discipline of building breakthroughs Ebook

Everyone knows that innovation demands Rby their own standards96% of the time. Some industries, like toys and groceries, fail 98 or 99% of the time. This is powerful evidence that the actions we are doing routinely when we try to innovate are plain wrong, plagued with errors of many types and degrees.      Starting with a long list of more than 2,000 successful innovations, including Cirque du Soleil, oversize tennis racquets, early IBM mainframes, the Ford Model-T, and many more, the authors then applied a proprietary algorithm, and from thousands of industry-changing innovations there emerged ten meaningful groupingsthe Ten Types of Innovationthat provided both explanatory insight and pragmatic use for diagnosing patterns of innovation within industries, for identifying innovation opportunities, even for deconstructing the offerings within a category to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation, and this book will show you in detail how you can use its principles to bring about meaningfuland sustainablegrowth within your organization. The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. This is the first book explaining how to implement it.

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Larry Keeley (www.monitortalent.com; Cambridge, MA) is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of  Monitor Group, which was founded by Michael Porter and is one of the worlds leading global consulting practices. BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field, and cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness.  Larry also teaches innovation strategy at Illinois Institute of Technology and at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program. Bansi Nagji is a senior partner of Monitor Group,  one of the worlds leading consultancies. He is leader of the firms global innovation practice and has direct responsibility for many of Monitors largest clients, helping leaders of global companies with their toughest growth challenges.  He is a frequent speaker on the topic of innovation and authored the cover story on innovation in the May 2012 issue of Harvard Business Review.    He holds a BA and MA from Cambridge University, England, and an MBA with Distinction from INSEAD, France. Helen Walters is a writer and editor at Doblin and Monitor Group, and was previously innovation and design editor at BusinessWeek. She is the TED conferences official on-site blogger and has some 13,600 followers on Twitter, while her daily blog of innovation-related updates, Thought You Should See This, has over 20,000 subscribers. She is still a regular writer on innovation and design, is a contributing editor to her alma mater, Creative Review, and contributes opinion pieces to publications including Design Observer, Fast Company and Core77.com.

Year

2013

Format

Ebook

Author

Larry Keeley

Publisher

John Wiley