Luxury brand management in digital and sustainable times, 4th edition Ebook

Luxury Brand Management in Digital and Sustainable Times, 4th Edition presents both the macro and micro-economic aspects of the luxury industry and the management, marketing, distribution, logistics and creation axes specific to the industry. Illustrated with many examples (over 450 brands are examined), it offers a general vision of the main luxury sectors (fashion, perfumes and cosmetics, wines and spirits, jewellery and watchmaking, leather goods and hotels) with precise indications on the size of the different sectors and information on the financial aspects of the main actors. It also discusses the relevant considerations on the notion of luxury and the implications of the growing importance of authenticity and sustainable development on the management of luxury brands and provides an analysis of the strategic issues faced by the companies featured in the book. This new edition includes: A new chapter on the Luxury of Tomorrow, with particular focus on authenticity and durable development to take into account the issues of the consumers movement and the concept of using organic/natural resources in producing luxury goods An entirely rewritten chapter on Luxury Clients to take into account the geographical changes in the luxury consumption of the new client profiles, and a dedicated section on the Chinese customers (in Asia, the US and Europe) Major updates to the data and industry figures (market size, turnover and profitability of leading companies) to cover the changes that have taken place since the publication of the prior edition Analytical tools that aid in developing management of brand identity