Chapter 1- Rationale for International Marketing
Part A – The Environment of International Marketing
Chapter 2 – Avoiding the Pitfalls of the International Political and Legal Environment
Chapter 3 – Appreciating the dynamics of the International Economic and Financial Environment
Chapter 4 – Catering for the Social and Cultural Environment of International Marketing
Chapter 5 – Technology Change and International Marketing
Chapter 6 – Contemporary Environmental Variables in International marketing
Part B – Strategies for International Marketing
Chapter 7 – Research in International Markets
Chapter 8 – International Market Selection and Entry
Chapter 9 – International Competitive Strategy
Chapter 10 – Internationalization, Relationships and Networks
Chapter 11 – Globalization
Chapter 12 – Planning for Effective International Marketing
Part C – International Marketing Implementation
Chapter 13 – Modifying Products for International Markets
Chapter 14 – International Pricing for Profit
Chapter 15 – Promotion in International Marketing
Chapter 16 – Effective International Distribution
Chapter 17 – Marketing Services and Projects Overseas
Chapter 18 – International Marketing in the Decade Ahead
