Bill Aulet (Cambridge, MA) is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a Senior Lecturer at the MIT Sloan School of Management. He teaches at least four classes per year. Prior to joining MIT, Bill had a 25 year track record of success in business himself. He began his career at IBM where he worked for 11 years, after which he became a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. In addition to his work at MIT, he works around the world with entrepreneurs, small companies, large companies, and governments to promote entrepreneurship.
You are previewing: Disciplined entrepreneurship: 24 steps to a successful startup Ebook
Disciplined entrepreneurship: 24 steps to a successful startup Ebook
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Disciplined entrepreneurship: 24 steps to a successful startup Ebook
Disciplined Entrepreneurship will change the way people think about entrepreneurship. Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. Innovation-based entrepreneurship can be broken down into discreet behaviors and processes that can be taught to the intelligent, hardworking, people using this book. Eric Ries and Steve Blank were wrong; the road to a successful start-up is not just four steps. Disciplined Entrepreneurship breaks it down into 24 steps which include: Market segmentation Quantify the value proposition Define your core Map the process to acquire a paying costumer Test key assumptions Develop a product plan, and more.
| Year | 2013 |
|---|---|
| Format | Ebook |
| Author |
Bill Aulet |
| Publisher |
John Wiley |
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