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Strategic Management of Technological Innovation

Author: Melissa Schilling

$62.40 exc. GST

Additional information

Edition

7th

Year of Publishing

2022

Publisher

McGraw-Hill

ISBN

9781265073350

Format

Print Edition

Available on backorder

ISBN: 9781265073350
Subject Area:

Description

Melissa Schilling’s Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process u