Description
The book offers an extensive analysis of building and managing successful marketing campaigns, focusing on the decisions Managers face in alignment with company objectives.
“Inclusive FinTech: Blockchain, Cryptocurrency and Initial Crypto-Token Offering” has been added to your cart. View cart
Add to WishlistRemove from Wishlist
Add to Wishlist
Marketing Management Global Edition
Author: Philip Kotler, Kevin Lane Keller
$40.00 exc. GST
Additional information
| Edition | 16th |
|---|---|
| Year of Publishing | 2024 |
| Publisher | Pearson |
| ISBN | 9781292405117 |
| Format | eBook Edition |
Related products
-
-
$28.50 exc. GST Buy now
Singapore University of Social Sciences – World Scientific Future Economy Series, The Emerging Business Models
Chong Guan, Zhiying Jiang and Ding Ding -
-
$54.00 exc. GST Buy now
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
Daniel Rowles -
-
