Description
The book offers an extensive analysis of building and managing successful marketing campaigns, focusing on the decisions Managers face in alignment with company objectives.
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Marketing Management Global Edition
Author: Philip Kotler, Kevin Lane Keller
$40.00 exc. GST
Additional information
| Edition | 16th |
|---|---|
| Year of Publishing | 2024 |
| Publisher | Pearson |
| ISBN | 9781292405117 |
| Format | eBook Edition |
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