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Digital Marketing: Integrating Strategy and Tactics with Values. A Guidebook for Executives, Managers, and Students
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Digital Marketing: Integrating Strategy and Tactics with Values. A Guidebook for Executives, Managers, and Students

Author: Ira Kaufman, Chris Horton, Mariusz Soltanifar

From $47.40

Additional information

Edition

2nd
Year of Publishing

2023
Publisher

Taylor & Francis
ISBN

9781138497283, 9781351019170
Format

Print Edition, eBook Edition
ISBN: P9781138497283
Subject Area:
School/Course: ,

Description

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.

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