Ben Chodor is president of Intrado Digital Media, a leading virtual event and streaming company, with offices in seventeen countries that help 13,000+ companies around the world deliver hybrid, virtual, and streaming events and webinars. Chodor founded and led two streaming companies through to acquisitions in the early 2000s and was also global head of streaming and virtual events at InterCall. Gabriella Cyranski has designed, managed and executed physical, hybrid and virtual event programs for over twenty years. At Intrado Digital Media, Gabriella works with clients to develop virtual event strategies that drive attendance and revenue, and executive produces hybrid event television broadcasts that are syndicated globally. Gabriellas goal in life is to see the world. When shes not traversing the globe, she lives in Chicago with her husband Eric and their bull terriers Bob, Peppa, and Siggy.
You are previewing: Transitioning to virtual and hybrid events: how to create, adapt, and market an engaging online experience Ebook
Transitioning to virtual and hybrid events: how to create, adapt, and market an engaging online experience Ebook
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Transitioning to virtual and hybrid events: how to create, adapt, and market an engaging online experience Ebook
The global pandemic has made the need for virtual, or at least hybrid, events urgent. But creating virtual events is not as simple as just moving the same content online. It provides a new set of challenges–not just in technology and production, but in understanding the new audience, adapting content to the new medium, and marketing effectively. Transitioning to Virtual and Hybrid Events provides everything an event host needs to know about going virtual. The book will provide resources such as tutorials, case studies, and checklists to help readers: Choose whether a stream, webcast, or hybrid event is right for you Evaluate different technological solutions Plan a digital event Create engaging virtual content Differentiate for a diverse and global audience Market online events effectively
| Year | 2020 |
|---|---|
| Format | Ebook |
| Author |
Ben Chodor |
| Publisher |
John Wiley |
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