Dr. Karolin Frankenberger ( https://ifb.unisg.ch/en/chair/karolin-frankenberger/ ) is Director of the Institute of Management & Strategy of the University of St. Gallen in Switzerland, where she is also Academic Director of the Executive MBA. Karolin is a sought-after keynote speaker at conferences and frequently speaks at company management meetings. She spent 7 years with the management consultancy McKinsey & Company. Her last book The Business Model Navigator was an international best-seller and was translated into 12 languages. Hannah Mayer (https://ifb.unisg.ch/en/team/hannah-mayer/) has a visiting fellowship at Harvard Business School in 2020 at the Lab for Innovation, and will subsequently be rejoining McKinsey & Company, in 2020. Her research focuses on digital transformation and ecosystems. Hannah previously spent 2+ years as a Consultant at McKinsey & Company specializing in digital transformation, digital skill building, and digital marketing projects. Before joining McKinsey, Hannah worked at Google as a Digital Strategy Consultant, helping agencies optimize their digital marketing strategies. Andreas Reiter (https://ifb.unisg.ch/en/team/andreas-reiter/ ) spent 2 years with McKinsey & Company where he focused on large-scale digital transformation projects in the financial services industry, including the set-up of digital attackers for incumbents. He is now finishing doctoral studies at the University of St. Gallen, specializing in digital transformation and platform ecosystems. Markus Schmidt (https://qsid.de/en/profil.html) Markus Schmidt is a keynote speaker at many industry events and a lecturer at multiple universities. He is the CEO and founder of a consulting boutique dedicated to supporting medium-sized industrial companies through their digital transformation journeys. This role was preceded by long-time experience leading globalization and digital transformation efforts at Valeo and Bosch, most recently as Executive Vice President at Bosch Automotive Electronics.
You are previewing: The digital transformers dilemma: how to energize your core business while building disruptive products and services Ebook
The digital transformers dilemma: how to energize your core business while building disruptive products and services Ebook
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The digital transformers dilemma: how to energize your core business while building disruptive products and services Ebook
The Digital Transformer?s Dilemma speaks to companies that need to transform their traditional business model. The book explores how to strike a balance between maintaining profitability in the core business while at the same time establishing the new digital business. This holistic look at the two S-curves (instead of just zeroing in on 2nd S-curve champions and ignoring the core business) is a departure from most of what readers are likely to have come across in the past. We focus on the interaction and establishing a bridge between the core business? S-curve and the new business S-curve, because the 1st S-curve will remain important for the time being. The core part of the book explains how to set up the right infrastructure for digital transformation: flexible organization, technology as an enabler, process set-up, etc. It also explains the crucial soft skills required.
| Year | 2020 |
|---|---|
| Format | Ebook |
| Author |
Karolin Frankenberger |
| Publisher |
John Wiley |
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