David J. Bland (www.precoil.com, San Francisco, CA) is a business model coach and the CEO of Precoil, an agency that provides design and innovation consulting. David advises global corporations and Silicon Valley startups on how to find product market fit using lean startup, design thinking and agility. He joined his first startup in 1999 and helped grow the business until they were acquired in 2006. Dr. Alexander Osterwalder (www.strategyzer.com) is the lead author of the international bestsellers Business Model Generation, and Value Proposition Design, and a passionate entrepreneur and speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the Business Model Canvas, the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, and is a visiting professor for 2018 at Stanford.
You are previewing: Testing business ideas: a field guide for rapid experimentation Ebook
Testing business ideas: a field guide for rapid experimentation Ebook
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Testing business ideas: a field guide for rapid experimentation Ebook
There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations.
| Year | 2020 |
|---|---|
| Format | Ebook |
| Author |
David J. Bland |
| Publisher |
John Wiley |
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