About the Author:-
Zachary Young is a business strategist, founder, and Amazon Bestselling Author of The Slingshot Maneuver. As Founder of Foundry & Co. and CEO of CryptoKnight Academy, he specialises in scaling startups and SMEs beyond the million-dollar mark and into premium markets. Zachary is best known for delivering results that redefine growth trajectories. During the pandemic, he helped scale a client’s business from $1M to $10M in revenue in just 12 months, and to $17M annual revenue in under three years. His proven frameworks empower entrepreneurs to raise price points, attract higher-value clients, and build market-leading brands that dominate their industries. With a unique blend of strategy, execution, and premium positioning, Zachary has guided founders across multiple industries to break past bottlenecks, achieve exponential growth, and future-proof their businesses. Today, his work continues to shape how ambitious companies play at the top of their markets.
Praise/Endorsement:-
“Zach is truly one of a kind. With the breadth of business expertise he brings, he has a rare gift for breaking down traditionally complex, jargon-heavy concepts into simple, actionable steps that actually work in today’s market. The way consumers buy has changed and what I appreciate most about Zach’s approach is that it isn’t stuck in the old-school playbook. His thinking is adaptive and aligned with how people make decisions now. I came across his [Super Premium] work on Crystal Lim-Lange’s podcast right
before one of our key launches and started applying some of his ideas on pricing psychology to offer design to positioning. We tripled our revenue, attracted nextlevel clients, and sold out our program in the first week all organically. — Angel Kilian CEO & Founder of Career InFocus
“Zach’s systems and mental frameworks have helped my company grow 5x in revenue in a single year without changing much of our business model, yet retaining and even improving our core services. In fact, in our best month, we crossed over $1.1m in revenue. This was unheard of before we worked with him! I recommend you pay attention to what he has to say in his book if you want to achieve similar results for your business.” — Ethan Lin Entrepreneur, Co-Founder of Cryptoknight Academy and Author of The Mind Reader
“Zachary has broken down how to scale and grow a company into such a practical and digestible stages. It’s a format that even the busiest entrepreneur will find it simple to implement. Just as how my company has benefited greatly from Zachary’s methods and
systems, I have no doubt that applying lessons from this book will catapult your company’s growth.” — Sean Seah Bestselling Author, International Speaker and Founder of Next Level Academy
“Listening to Zachary’s sharing has completely shifted how I approach pricing. His insights on using pricing as a filter to identify clients who truly value your service hit home. I applied his [Super Premium] framework directly in financial institution sales and
scaling revenues by aligning fees to the client’s background and leveraging my position as the only financial institution able to support them in their startup phase. By applying his methods, I converted a traditionally 6-digit agreement into a 7-digit deal! Zachary’s strategies aren’t just theory. They’re highly practical and powerful in real-world deal making.” — Brenda Cher Executive Director at a prominent Dutch financial institution
“Zachary is a modern-day Zhuge Liang; strategic, patient, and transformative. His genius lies not only in sharp insights but in his ability to think far beyond the moment, helping leaders build foundations strong enough to weather uncertainty, and capture opportunities that others never see. He doesn’t chase trends or quick wins; he teaches how to think with foresight, precision, and clarity. This book distils such wisdom into timeless principles, offering a masterclass for entrepreneurs and leaders ready to scale with confidence and vision.” — Alison Gan Founder of White Phoenix Consulting
“Reading Super Premium was an eye-opener and changed the way I looked at my business. As artisans, we’ve always poured ourselves into our craft, but pricing often felt like guesswork. This book showed us how to confidently raise our prices while still attracting clients who truly value our work. It’s not about being more expensive—it’s about positioning ourselves at the level our pieces deserve. Thanks to the strategies in Super Premium, we’ve stopped chasing low-quality leads and started serving the right clients who appreciate craftsmanship and are happy to pay for it.” — Rachel Lim Founder of Maelstrom Home Singapore
“If you think Zach’s [Super Premium] framework and advice apply only to SMEs, entrepreneurs, and founders, I urge you to think again. The best corporate leaders whom I’ve learned from are those who withstand the pressure from corporate HQ while embracing an entrepreneurial mindset. Having Zach as a strategist to bounce ideas off has been incredibly refreshing—often it only takes minor tweaks from his guidance to make a major difference. I’ve doubled my corporate value from what I’ve learned from Zach!”
— Charmaine Chua General Manager of Strategy, ASEAN (Formerly known as MicroStrategy)
