Scaling conversations: how leaders access the fullpotential of people Ebook

Humans scale dialogue successfully up to about six people. The problem is that at a maximum meeting size of five people, its difficult to get work done quickly when you need to make decisions that affect a lot of people. To get information to the people and appear to be listening to everyone, leaders in every organization resort to scaled communication events like townhalls, group messages, limited focus groups, and social media to attempt to share (and find) information and bring people together. But those strategies arent always effective; only the loudest are heard in that atmosphere.   Leaders need to learn what matters to everyone–especially those employees who dont message everyone on Slack or Microsoft Teams, dont speak up in large group Zoom meetings, or dont participate at virtual town hall events. They need to build customer communities that reach the customers who dont actively use social media, dont respond to most testing surveys, or arent part of typical focus groups.   Scaling Conversations explains why and how leaders must optimize their communication to access the wisdom of the silent majority and how to blend that data with real-time intelligence to make decisions that create unity, increase employee and customer retention, and scale their business.