| Edition | 2 |
|---|---|
| Year | 2021 |
| Format | Ebook |
| Author |
Ang |
| Publisher |
Cambridge University Press |
You are previewing: Principles of Integrated Marketing Communications Ebook
Principles of Integrated Marketing Communications Ebook
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Principles of Integrated Marketing Communications Ebook
This book provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It addresses essential concepts such as brand positioning, uncovering insights, media planning, social influence, advertising testing and campaign tracking.
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