Andres Lares (https://shapironegotiations.com/andres-lares/) is the Managing Partner at the ShapiroNegotiation Institute (SNI). Andres expertise is in deal coaching live negotiations for sports clients such as the San Antonio Spurs, Cleveland Indians, Cleveland Browns, Milwaukee Brewers, Oklahoma City Thunder, and Brooklyn Nets. He also works in several capacities with clients across a wide range of industries – from developing online content to facilitating programs in Real Estate (Ryland, Heritage Properties), Advisory (PWC), Media (ESPN, Hearst), Banking (Ms University, and the National Sports Forum. He annually teaches a highly sought-after course on Sports Negotiation at Johns Hopkins University. Jeff Cochran (https://shapironegotiations.com/jeff-cochran/) has coached negotiation teams within organizations and has delivered high impact presentations from forty-five minutes to three days in length. His audience size has ranged from five executives around a boardroom table to one thousand people in an auditorium. In addition to his role as an educator and an entertainer, Jeff has also played a significant role in selling and designing negotiation training programs for SNI. Jeff has delivered customized programs for clients across many diverse sectors: Financial Services (Barclays, PricewaterhouseCoopers, J.P.Morgan Chase); Pharmaceutical (Novo Nordisk, Sanofi-aventis, Bristol Myers Squibb); Insurance (GeneralReinsurance, Nationwide); Telecommunications (Verizon, Comcast); Medical Devices (Toshiba Medical Systems, Siemens Medical); Sports (Chicago Bears, Baltimore Ravens, Madison Square Garden); Media (ESPN, Hearst Corporation) and a host of others. Jeff also works closely with the Anthony Robbins Platinum Partnership, an exclusive membership-only group personally coached by Tony Robbins. Shaun Digan (https://www.linkedin.com/in/shaundigan/) is a writer.
You are previewing: Persuade: the 4-step process to influence people and decisions Ebook
Persuade: the 4-step process to influence people and decisions Ebook
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Persuade: the 4-step process to influence people and decisions Ebook
Persuade draws on psychology, sociology, decision-making, body language, emotional intelligence, and other fields in order to explain why we do what we do, and then ultimately provides readers with an easy-to-use 4-step process for how to influence people. It is uniquely based on the combination of original research, scientific studies, real-world examples, and practical exercises – making it a fun and easy read that is credible and highly impactful. When selling, buying, negotiating, or generally communicating in business and in life, we aim to achieve our objectives but also walk away, and have the other side walk away, feeling good about the process. There are many excellent business books on negotiation, communication, marketing and sales; however, few explore the common, human mechanisms underlying all of these scenarios in an in-depth, up-to-date scientific-yet-commonsense manner. Persuade will empower readers with an easy-to-use 4-step process, based on original research, scientific studies, real-world examples and practical exercises. Readers will walk away understanding how and why people make decisions, with usable tools to improve their ability to influence others and increase both confidence and success.
| Year | 2021 |
|---|---|
| Format | Ebook |
| Author |
Andres Lares |
| Publisher |
John Wiley |
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