About the Author:-
James C Foo Leong is an Adjunct Professor at the National University of Singapore and a Chartered Accountant of Singapore and Australia. He is the creator of the Financial Storyverse®, a unique world of characters and metaphors that bring finance to life, and the founder of the Financial Storytelling approach, a visual, story-first method that makes finance clear and compelling. He is also the developer of trademarked systems such as the STEPH Model® and Accounting in a Box®, which are used by learners internationally.
He was featured in the SG60 Independent Showcase, honouring Singapore’s sixty most celebrated trainers and speakers during the nation’s 60th-year celebrations, and highlighted in an International Teachers’ Day Special by the Institute of Singapore Chartered Accountants (ISCA) for his contributions to financial education and leadership development.
James has delivered programmes for participants across Asia, Australia, and the Middle East. He is trusted across sectors including finance, healthcare, government, non-profit, and listed companies. Over the years, he has helped leaders from startups to Fortune 500 companies transform financial confusion into clarity, confidence, and results, making finance not only understandable but also practical and relatable.
Testimonials:-
· “I would strongly encourage you and your team to make full use of this invaluable resource to grow a successful business.” — Lim Ming Yan, Chairman, Changi Airport Group; Lead Independent Director, SembCorp Industries Limited; Former President & Group CEO, CapitaLand
· “Whether you’re an aspiring entrepreneur, a student, or simply someone eager to enhance your financial literacy, this indispensable guide is a must-read.” — Fann Kor, Chief Executive Officer, Institute of Singapore Chartered Accountants
· “Don’t miss the opportunity to transform your financial understanding. Get your hands on Once Upon a Balance Sheet today and start your journey towards financial mastery.” — David Gerald, Founder, President & CEO, Securities Investors Association (Singapore)
· “I especially recommend this for non-profit board directors and managers tasked with achieving high-impact work with limited resources.” — Theresa Goh, Chairperson, Charity Council; Board Member, NCSS & AIC; Fellow, Singapore Institute of Directors
· “This book provides the guidance needed to make informed decisions. It’s a must-read for anyone looking to secure their financial future and thrive in the world of entrepreneurship.” — Christopher Tan, CEO, Providend
· “I wholeheartedly recommend this book to anyone looking to demystify finance and drive business success through enhanced financial insight.” — Su-Yen Wong, Past Chairperson, Singapore Institute of Directors; Independent Director
· “This is an indispensable guide that belongs on the shelf of any HR practitioner serious about driving business success from the inside out.” — Dr Fermin Diez, PhD, SPHR, GRP, IHRP-MP, FSID; Adjunct Professor, NUS & SMU; Governing Council Member, Singapore Institute of Directors
