| Year | 2021 |
|---|---|
| Format | Ebook |
| Author |
Esteban-Bravo, Vidal-Sanz |
| Publisher |
Cambridge University Press |
You are previewing: Marketing Research Methods Ebook
Marketing Research Methods Ebook
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Marketing Research Methods Ebook
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
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