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Marketing 4.0: Moving from Traditional to Digital Ebook

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscap

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ISBN: 9781119341147 Category:
Year

2016

Format

Ebook

Author

Kotler

Publisher

John Wiley