Gabrielle Dolan can tell you a story or two. In fact, it was while working in a senior leadership role at National Australia Bank that she realised the power of storytelling in effective business communication. Since that epiphany, Gabrielle has found her calling as a global thought leader on real communication and business storytelling. A highly sought-after keynote speaker, educator and author, her clients include the Obama Foundation, VISA, Amazon, Vodafone, EY, Accenture VISA, Australia Post, National Australia Bank, Bupa and Telstra just to name drop a few. She holds a masters degree in management and leadership from Swinburne University, an associate diploma in education and training from the University of Melbourne, and is a graduate of the Harvard Kennedy School of Executive Education in both the Art and Practice of Leadership Development and Women and Power: Leadership in a New World. Gabrielle is also the bestselling author of Real Communication: How to be you and lead true, a finalist in the Australian Business Leadership Book Awards for 2019. Her other published books include the chart-topping Stories for Work: The Essential Guide to Business Storytelling (2017) which reached number 1 in Australias bestselling business books, Storytelling for Job Interviews (2016), Ignite: Real Leadership, Real Talk, Real Results (2015) which reached the top 5 on Australias bestselling business books and Hooked: How Leaders Connect, Engage and Inspire with Storytelling (2013). Bringing humanity to the way business people communicate isnt just a career, its a calling. The ultimate expression of her passion for the cause is her Jargon Free Fridays movement/ global movement. Her dedication to the communication industry was recognised when Gabrielle was awarded the 2020 Communicator of the Year by the International Association of Business Communicators Asia Pacific region.
You are previewing: Magnetic stories: connect with customers and engage employees with brand storytelling Ebook
Magnetic stories: connect with customers and engage employees with brand storytelling Ebook
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Magnetic stories: connect with customers and engage employees with brand storytelling Ebook
Improve customer and employee loyalty with your brand stories Your brand is the stories people share about you when youre not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise — everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad. Magnetic Stories will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand. Youll learn how to: connect with your customers in a more authentic way increase the engagement of your employees make decisions based on your company values and purpose have a stronger presence online by sharing great stories take control of your brand and reputation for greater success. Magnetic Stories delivers a unique and timely message which is perfect for any business, regardless of size or industry.
| Year | 2021 |
|---|---|
| Format | Ebook |
| Author |
Gabrielle Dolan |
| Publisher |
John Wiley |
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