Karen Mangia is Vice President, Customer and Market Insights at Salesforce where she engages current and future customers around the world to discover new ways of creating success and growth together. She has been featured in Forbes and regularly writes for the over 42,000+ employees of Salesforce–an ecosystem that reaches over 3 million people worldwide. From Executive Advisory Boards to strategic consulting engagements, Mangias insights are central to Go-to-Market strategy, product development, marketing and branding, and employee engagement and retention. In addition, she influences industry best practices and advances the Customer Experience profession in her role as Chair of the Customer Experience Council for The Conference Board.
You are previewing: Listen up! – how to tune in to customers and turn down the noise Ebook
Listen up! – how to tune in to customers and turn down the noise Ebook
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Listen up! – how to tune in to customers and turn down the noise Ebook
Listen Up! is a playbook for how to build a company culture based on mutual understanding and create customer experiences that result in customer success. Readers will discover best practices, strategies and techniques to move from deep listening to deep understanding, from powerful statistics to powerful stories, and from inside-out to outside-in thinking. Best practices from world renowned B2B and B2C brands who have transformed their approach to customer success will be coupled with cautionary tales and hands-on exercises to provide readers with ways to rethink how teams work together at every level of the organization and act as one team aligned around the customer.
| Year | 2021 |
|---|---|
| Format | Ebook |
| Author |
Karen Mangia |
| Publisher |
John Wiley |
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