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International Business Ebook

Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples with a focus on Asia, COVID-19, technology and Brexit.

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ISBN: 9781108751209 Category:
Edition

9

Year

2021

Format

Ebook

Author

Czinkota,

Gupta,

Ronkainen

Publisher

Cambridge University Press