Edition | 9 |
---|---|
Year | 2021 |
Format | Ebook |
Author |
Czinkota, Gupta, Ronkainen |
Publisher |
Cambridge University Press |
International Business Ebook
Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples with a focus on Asia, COVID-19, technology and Brexit.