Growth hacking for dummies Ebook

Create a growth-focused cultureGrowth hacking requires the skills of marketers, data analysts, programmers, and product managers to come together with the goal of acheiving consistent business growth. Making that growth happen requires some changes in process and team structure that might not be obvious. This book, written by a growth marketing expert who’s worked with the leading gurus in growth hacking, lays out the plan for creating a nimble organization focused on growth.Inside…* An overview of the growth hacking process* Communicating value to customers* Opening lines of customer communication* Establishing models for testing* Building a growth toolkit* Establishing a team* Working on growth culture