John Grant started his communications strategy career at JWT and then BMP-DDB where he won the IPA Effectiveness Grand Prix. He went on to become co-founder and head of strategy at London creative hot shop St Luke’s (as featured in the Harvard Business Review, Fast Company Magazine and Campaign Agency of the Year). Since then John has advised clients on brands, marketing, behaviour change, strategy and innovation.
You are previewing: Greener marketing Ebook
Greener marketing Ebook
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Greener marketing Ebook
This major update of the bestselling The Green Marketing Manifesto will include additional material on the current new wave of interest in sustainability. With interest in green marketing back at the top of the agenda, this new edition will cover current topics such as single use plastic, Extinction Rebellion & the global schools strike. The text will be interspersed with the author’s own discussions, strategies and tips learnt from client work. This new edition will also include: Surveys on concerns about climate change and environmental degradation Technology advances e.g. blockchain tracking of supply chain data Updated global case studies New business models such as sharing, upcycling and circular economy
| Year | 2020 |
|---|---|
| Format | Ebook |
| Author |
John Grant |
| Publisher |
John Wiley |
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