Everybody writes: your go-to guide to creating ridiculously good content Ebook

Everybody Writes teaches how to write in a clear, accessible, honest voice across all of your marketing assets: blog posts, web pages, marketing offers, and social updates. The language of business has become more like the language of real people. Customers have elevated expectations. They don’t want to hear marketing messages; they want stories and a sense of the human beings behind the brand. Everybody Writes will show readers how to create compelling content that their audience can understand, and how to take advantage of the opportunity to speak directly with the customer with empathy and humanity.

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ISBN: 9781118905616 Categories: ,

Ann Handley (Andover, MA; marketingprofs.com) is the Chief Content Officer of MarketingProfs, a rich and trusted resource of marketing know-how. A thought leader and content strategist who writes and blogs extensively about how Marketing relates to Content and Social Media, Handley is regularly tapped as an expert. She writes for AMEX OPEN Forum, Mashable.com, and internet newspaper The Huffington Post, in addition to various MarketingProfs publications.

Year

2014

Format

Ebook

Author

Ann Handley

Publisher

John Wiley