Digital marketing for dummies, 2nd edition Ebook

Get the tools you need to utilize the digital world in your marketing process.   Discover how to expand the reach of your brand, acquire and monetize customers, and increase audience engagement with the proven digital marketing strategy and tactics found in this comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these innovative tools, and more, to change the relationship from prospect to loyal customer.