Béatrice Collin is Professor of Strategy and International Management at ESCP Europe Business School and has taught at the University of Paris, Cornell University, and City University London. She is an expert on organizational culture, particularly in the context of digital innovation and transformation. Due to the success of her two previous books, and her numerous interviews on LOréal, Collin is recognized as the leading global expert on LOréal. Her in-depth knowledge of LOréal rests on over twenty-five years studying the company and her close links with senior management. Marie Taillard is Professor of Marketing at ESCP Europe Business School. As a French-American senior marketing scholar and business leader, with more than thirty years of experience supporting small and large companies worldwide, she teaches across continents on graduate programs and leads learning and development programs for executives. Her research centers on digital transformation and customer centricity. She is also an executive coach specializing in supporting leaders through digital transformation.
You are previewing: Digital makeover: how l’oréal put people first to build a beauty tech powerhouse Ebook
Digital makeover: how l’oréal put people first to build a beauty tech powerhouse Ebook
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Digital makeover: how l’oréal put people first to build a beauty tech powerhouse Ebook
Get an insiders perspective into how this 110-year-old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L’Oréal Put People First to Build a Beauty Tech Powerhouse examines LOréals successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how LOréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes LOréals strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy, and its people A social-centric approach to beauty tech, ecommerce, and digital services The companys successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
| Year | 2021 |
|---|---|
| Format | Ebook |
| Author |
Batrice Collin |
| Publisher |
John Wiley |
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