Jules Miller (New York, NY) is the Co-Founder intrapreneur, innovation consultant, and accelerator manager, all focused on incorporating enterprise technology into large corporations in partnership with startups. Jeremy Kagan (New York, NY) is the Managing Director of the Eugene Lang Center for Entrepreneurship at Columbia Business School, Professor and Faculty Director of the Digital Marketing Strategy executive education program, and a consultant for companies launching their own corporate accelerators. After going through the Entrepreneurs Roundtable Accelerator (ERA) with his own startup, Kagan has remained very involved in the ecosystem as an award-winning lead mentor, advisor, and board member. Kagans first book Digital Marketing: Strategy and Tactics, a textbook for digital marketing, was published in 2018 by the Wessex Press.
Designing the successful corporate accelerator Ebook
What Works: The Corporate Accelerator gives a framework for corporate innovation, which can be applied to accelerators and beyond. In this book Miller and Kagan do a deep dive on corporate accelerators, providing a clear landscape, strategy rubric, tactical guidance and a (new) suggested model for building corporate accelerator programs that work. There will be quantitative data not available elsewhere, which can be used in internal business cases for corporate leaders. The book will also include case studies and best practices from leading accelerator managers on what works, and what doesnt work, to inform the creation of a successful program. Ultimately, innovation executives will be able to differentiate and choose the best features to give their corporate accelerator the greatest chance of success and positive impact. What Works: The Corporate Accelerator will explore topics such as: Characteristics and Features of Accelerators: The spectrum of home grown to outsourced Motivations for launching an accelerator Goals Exits and Endings
Year | 2021 |
---|---|
Format | Ebook |
Author |
Jules Miller |
Publisher |
John Wiley |