About the Author:-
Foo Siew Ting is a marketing leader with 25 years of experience in multinational corporations, including Unilever, Mars, Diageo, Fonterra and HP. She has held roles, such as Global Chief Brand and Insights Officer, and multiple Asia-Pacific CMOs.
Siew Ting has redefined marketing paradigms by infusing human-centric growth strategies into global brand narratives while maintaining local relevance. Her foresight in digital and ecommerce innovation, coupled with a deep commitment to data-driven insights,
has led to ground-breaking initiatives that have set industry benchmarks. A champion of inclusive leadership, she has also cultivated diverse, high-performing teams, fostering a culture of creativity and innovation.
Siew Ting has been recognised multiple times as one of Asia’s Top 50 Most Influential & Purposeful CMOs. At work and beyond, she is committed to inspiring change, nurturing potential, and building a legacy of brands that contribute positively to society and the economy. Siew Ting lives in Singapore with her husband and daughter.
Praise for the Book:-
· “There are very few leaders who are as determined and passionate about helping and inspiring the next generation of marketing leaders. Siew Ting impressed me as one of them who has the heart for this. This book is all about providing actionable tips, learnings and frameworks, coming from a purpose-driven CMO who has been through it on building brands with soul. I will recommend any aspiring CMOs and young marketing managers to read this.” — Sophie Devonshire CEO of the Marketing Society, Author of Superfast: Lead at Speed
· “Siew Ting combines some well-evidenced, wise insights and advice with personal courage about her own life and career. She talks about building brands with soul, and her own soul is present throughout this gem of a book which will be invaluable to anyone aspiring to be a leader in marketing.” — James Thompson Advisor/Board for BCG, Former CCO of Heineken
· “Siew Ting doesn’t just emphasise the need for empathy in marketing and team leadership—she sets the example with her vulnerability and heartfelt experiences from both her personal and professional life. Building Brands with Soul is more than a great guide or sound philosophies. It is a genuine book with a soul and you can feel the emotional investment she put into her work.” — Brett Townsend Author of Insights on the Brink
· “Nothing more critical for marketing leader than crafting and amplifying a brand’s soul. This book will help you navigate the ins and outs of this fascinating and fulfilling experience.” — Cristina Bondolowoski Global CMO of MSCI
· “A refreshingly human approach to an increasingly de-humanised brand strategy process, packed full of useful anecdotes and practical tips drawn from extensive lived experiences with highly successful global brands. Aspiring leaders, along with established CEOs or CMOs looking to reconnect with meaning and purpose in their role and output should take note of this book, which is a timely reminder that empathy is the most powerful tool we have.” — Tim Parkinson Former CMO and SVP at Nike Inc., Under Armour, Diageo and Wieden + Kennedy
· “Siew Ting’s book offers advice that is both timeless and perfect for the current crossroads that marketers find themselves in. She shares her reflections on building brands with humanity and soul at their core, and also reflects on her own journey to becoming a soulful leader and marketer. As Siew Ting reflects on her journey across continents, brands and marketing practices, she also encourages readers to reflect on themselves and their current situations. I’ve found myself thinking about how to lead with soul and cut to the heart of what matters, long after putting down this book!” — Philip Ryan Managing Partner at Ipsos Strategy3
