Bringing Loyalty To Life: How to Earn, Build and Leverage Enduring Customer Loyalty

Based on the many thousands of loyalty solutions that TCC has designed for its partners over the course of three decades as well as the company’s extensive research into shopper behaviour, this book is an invaluable, in-depth resource for retail professionals at any level who are seeking to understand the past, present and future of loyalty and want to know how to:

· discover how loyalty campaigns can drive increased revenue and growth

· design loyalty campaigns for their business and measure their success

· create deep and enduring emotional connections with customers

· be a force for positive change in the community

· keep up with retail trends and stay ahead of the competition.

Discover the insider secrets of successful loyalty campaigns from the expert who has helped thousands of businesses and global brands gain more customers and keep them coming back.

This book:-

· Gives readers access to decades of knowledge and expertise about loyalty promotions and how they work.

· Presents original and never-before-published research into customer behaviour and the psychology of retail.

· Provides examples and case studies of successful loyalty promotions from large retailers from across the globe.

· Helps readers keep ahead of retail trends, be competitive and develop and scale loyalty campaigns for their own business.