Innovation Within GRASP

From the layman to CEOs, this full-colour cheatbook will guide you to solve any problem, enhance any situation, or invent anything using the GRASP™ methodology. GRASP™ is an enhanced Design Thinking technique that incorporates Behavioural Insights and Lean Processing principles to offer a blended, handy and holistic approach towards innovative problem solving. It stands for the five stages of the process – Ground sensing, Root cause, Authorities, Solutions, and Prototype. The writing is kept succinct and cleverly designed with 1-minute examples and reusable templates to get you started right away. This revised edition now packs more punch with detailed illustrations and enhanced reader experience. Try GRASP for yourself and see that it works!