Alina Wheeler, Philadelphia, PA Branding consultant whose clients have included Vanguard, Berwind, Advanta, Guardian, and IBM Author of Brand Atlas: Branding Intelligence Made Visible, along with the past best-selling editions of Designing Brand Identity Member of the advisory council for The Dictionary of Brand along with Seth Godin, Al Ries, Tom Kelley, and Hugh Dubberly Frequent speaker to executives, practitioners and students around the world
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Designing brand identity: an essential guide for the whole branding team, fifth edition Ebook
From research and analysis to design development to brand launch and governance, Designing Brand Identity offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing and effective brand strategy. The updated Fifth Edition includes new information on the emerging trends and technologies that are impacting brands, such as social media synergy, crowdsourcing, SEO, experience branding, placemaking through branding, and mobile devices. Case studies (nearly thirty of which are brand new), highlight the best practices of top brands from a variety of industries around the globe.