Robin Landa (New York, NY) is a Distinguished Professor in the Michael Graves College at Kean University. An award-winning author, teacher, designer, and branding expert, she has written more than twenty books on advertising, design, and creativity, including such bestsellers as Graphic Design Solutions (now in its sixth edition), Build Your Own Brand, and Nimble: Thinking Creatively in the Digital Age.
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Advertising by design – generating and designing creative ideas across media, 4th edition Ebook
Recognizing that good advertising is about creating an engaging story, Advertising by Design looks at advertising design as a form of content creation that blends ideas, information, and entertainment in a way that can work for a range of media or audience types. This new fourth edition has been thoroughly updated to reflect the industrys emphasis on integrated campaigns that build a brand, organization or cause across media channels. With new content on art direction, creative thinking, copywriting, building the brand narrative, storytelling, experiential, social media strategies, unique branded content, portfolio development, and more, this new edition prepares you for conceiving and designing advertising in the attention economy and digital age.