Comprising
the major book retail chains (including Japanese chains) and independent
bookstores.
Our turnover with retailers has seen significant annual growth due to the strength
of our lists and through joint marketing and promotion efforts, e.g. Christmas campaigns and Good Reading Guide for children.
We also promote our
books to non-traditional outlets, e.g. hospitals and pharmacies for our
health books and we participate actively in major exhibitions and conventions,
e.g. the Annual Book Fairs held in Singapore and Malaysia as well as other
regional and non-book exhibitions.
Pricing books to its
perceived value is a crucial
element for success in the retail market and our company has been able to do
this successfully through accurate sales forecast and purchasing in
bulk.
Product requirements
- academic, general interests books, professional books, high quality children's and reference books.
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